GLOBAL BEAUTY
BRAND GROUP
Building and investing in distinctive beauty brands.
European heritage. A global operating perspective.
PORTFOLIOPAYOTARgENTUMBonpoint BeautyJuliette Has a Gun
ABOUT
USHOPAL
USHOPAL brings together the heritage of European beauty houses and the consumer understanding, technology and operational agility developed in China.
Founded by Lu Guo in 2017, the group is entering a new chapter as an international investor and operator of premium beauty brands.
Our story¹ Across the group’s brands and activities; retail value is not group revenue. Figures as described in October 2026.
OUR BRAND
PORTFOLIO
PAYOT
French skincare heritage, scientific expertise and the art of professional care.
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ARgENTUM
A distinctive luxury skincare identity, where science and sensorial experience meet.
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Bonpoint Beauty
The sensibility of a French maison, expressed through skincare and fragrance.
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Juliette Has a Gun
A contemporary fragrance house with a distinctive, independent point of view.
Discover the brandEUROPEAN HERITAGE.
CHINA SPEED.
Preserving what makes a brand special, while giving it the tools to move forward.
Heritage & identity
Protect what makes a house distinctive. Develop its next chapter with respect for its history, aesthetic codes and expertise.
Science & efficacy
Make expertise understandable. Help consumers connect product benefits, scientific heritage and professional care.
Consumer & growth
Bring consumer understanding closer to decisions. Learn across markets and adapt with speed and purpose.
Technology & intelligence
Develop proprietary AI super-agents trained on each brand’s archives, tone of voice and aesthetics to accelerate creative work while protecting luxury integrity.
A heritage of care.
A future of possibility.
A century-old French skincare house. An international network. A renewed focus on science, efficacy and the consumer.
GLOBAL
PRESENCE
Paris
Heritage, expertise and international brand development.
110
employees in the Paris hub
An established European base supporting the development of the group’s brands.
Shanghai
Consumer insight, digital capability and operational agility.
160
employees in the Shanghai hub
Deep market understanding and execution capabilities developed in China.
IN THE NEWS
Ushopal takes airline route into global travel retail via Payot
Expanding China-based beauty group Ushopal plans to make a strategic entry into the global travel retail channel via Singapore Airlines First Class amenities.
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Ushopal Group reshapes growth strategy around five priorities in global beauty ambitions
The Chinese luxury beauty and retail group is stepping up its global ambitions with a strategy spanning owned brands, international expansion, AI, selective acquisitions and the repositioning of Payot.
Read full articleA global beauty partnership with Bonpoint.
A global licence for the French maison’s skincare and fragrance businesses.
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